INDUSTRY:REAL ESTATE
SERVICESBRANDING
AÑO:2023
PROJECT SUMMARY
A case of dreams come true
Inveka, one of our clients that provides people with opportunities to own their own home, overcoming financial obstacles and credit challenges.
Through its innovative “rent-to-own” model, Inveka offers the possibility of choosing a house, renting it for 3 years and accumulating part of the rent in a fund that can later be used as a down payment for the purchase. In addition, during this process, we work to improve our clients’ credit history.
How was our story created?
Our client had a great challenge, and it was to create a connection with the Mexican public and at the same time, to highlight reliability, modernity, and transparency from its corporate identity, as well as in the communication.
What results did we achieve?
We created an energetic, modern and attractive brand. With a minimalist and contemporary aesthetic, we used a palette of neutral colors that transmit confidence and make an ideal match with the vibrant shades of orange. This brings us closer to optimism and the possibility of turning dreams into reality.
