INDUSTRY: AGRICULTURE
services: BRANDING, WEBSITE
AÑO: 2019
PROJECT SUMMARY
Creating an Authentic and Memorable Experience
Tierraviva Café, a brand passionate about offering 100% Colombian specialty coffees, faced a monumental challenge in a saturated market. Its mission was clear: to stand out from the competition, transmit authenticity and quality, and provide a unique experience to its clients.
The Challenge: Competition was fierce, but Tierraviva wanted to be more than a coffee brand. They sought to be authentic storytellers and providers of unique experiences. The main challenge was to create a strong brand identity, packaging that captured the essence of their coffees and an e-commerce platform that would make the shopping experience unforgettable.
The Solution: The name “Tierraviva” was carefully chosen, evoking the richness of the Colombian soil. The brand wanted to project a powerful image, connecting the coffee culture with the fertility of the land. The logo inspired by the coffee tree and the natural colors of Risaralda, its place of origin, became the basis of Tierraviva’s visual identity.
This brand building journey did not happen overnight. They started with the visual identity, months later they designed the packaging and finally the e-commerce platform a year later. Constantly adapting to the evolution was crucial, learning to slowly build an identity true to the brand and its customers.
The result is a revitalized brand identity that not only captures the essence of the Syncronía Foundation, but establishes a direct visual connection to the values of innovation, commitment and wellness. This rebranding not only transforms the brand’s appearance, but also reinforces its position as a benchmark in neurofeedback and highlights its dedication to improving the mental and emotional health of its patients.
