INDUSTRY: HEALTH
services: BRANDING, CONTENT
AÑO: 2023
PROJECT SUMMARY
SYNCRONÍA NEUROFEEDBACK: CONNECTING WITH INNOVATION AND VALUES
Fundación Syncronía, a leader in neurofeedback, was facing a crucial challenge: their brand was failing to effectively convey their values and constant innovation in the field. Aware of the importance of reflecting their commitment to improving patients’ quality of life, they made the strategic decision to undertake a rebranding process.
The Solution:
The essence of the new brand identity is crystallized in a logo that fuses a distinctive isotype with the Syncronía name. This design visually symbolizes the tangible benefits that Syncronía’s training brings to patients’ lives. The selected color palette, associated with peace and freshness, is implemented sparingly to maintain a clean and attractive appearance, perfectly in tune with the nature of the service offered.
The graphics of the new design, inspired by brain waves, are a graphic reflection of the energy and dynamism intrinsic to Fundación Syncronía’s synchronized training approach. These visual elements not only communicate the advanced technology used, but also evoke the idea of harmony and synchronization in the neurofeedback process.
The result is a revitalized brand identity that not only captures the essence of Fundación Syncronía, but also establishes a direct visual connection with the values of innovation, commitment and wellness. This rebranding not only transforms the brand’s appearance, but also reinforces its position as a benchmark in neurofeedback and highlights its dedication to improving the mental and emotional health of its patients.
