INDUSTRY: FINANCIAL SERVICES
services: BRANDING
AÑO: 2023
#01. the challenge
Lazos SAS, the company that owns ManaMana, a recognized brand of frozen tropical fruits, has decided to expand its presence in the European market. The main objective of this new incursion is to offer well-being to customers through an innovative range of products, highlighting “supernatural” fruits grown and processed with a meticulous artisanal technique that highlights both their appearance and flavor.
The challenge posed to our team was to create a packaging design that would allow ManaMana to stand out in the windows of Latin supermarkets in Europe. This strategic move required an attractive and differentiated presentation that would capture the unique essence of the supernatural fruits.
![](https://ftmedia.co/wp-content/uploads/2024/01/PROYECTO-MANAMANA_375x450-06.jpg)
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![](https://ftmedia.co/wp-content/uploads/2024/01/Mesa-de-trabajo-2-100-579x1232.jpg)
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#02. the solution
With the intention of transmitting the heavenly quality of the fruits, we decided to adopt the name “ManaMana Supernatural Food”. The word “mana” refers to the food that comes from heaven, thus establishing a divine connection with the provenance and exceptional quality of our products. This approach not only highlights the spiritual essence of the fruits but also adds a distinctive touch to the brand.
In terms of packaging design, we opted for vibrant colors that reflect the freshness and vitality of our fruits. We incorporated graphic elements that suggest the heavenly connection, creating an attractive and memorable design that stands out from the competition on supermarket shelves.
![](https://ftmedia.co/wp-content/uploads/2024/01/PROYECTO-MANAMANA_1290x616-1024x489.jpg)
#03. the result
The final line of ManaMana Supernatural Food products is the result of a joint effort to conquer the European market. The packaging design reflects the premium quality of the fruits, and the spiritual connection to the “manna” adds a distinctive touch that captures consumers’ attention. This strategic approach has strengthened ManaMana’s retail presence, providing a solid foundation for its continued success in the European market.
![](https://ftmedia.co/wp-content/uploads/2024/01/cae7b8163722501.63ead1c90ef19-1024x682.gif)
F&T has really contributed in an important way to build our brand, our concept and our strategy. The website, the packaging and the different pieces they have built for us have been of the highest quality, creativity and professionalism.
EDUARDO VALLEJO
CEO – ANABANA /MANAMANA
![](https://ftmedia.co/wp-content/uploads/2024/01/PROYECTO-MANAMANA_1820x900-1024x506.jpg)